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Redmi K20 and Redmi K20 Pro ‘Will Not Have Ad-Supported Monetisation,’ Says Xiaomi: What It Actually Means

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Xiaomi unveiled it Redmi K20 and K20 Pro in India today. The Redmi K20-series is the first flagship lineup under the Redmi brand.

 

Xiaomi saw instant success of the K20 series, selling 2 lakh units of Redmi K20 in China within hours of launch. During the launch of the phone, Manu Kumar Jain said 65% of the product will be locally sourced in India. 

Redmi K20 and Redmi K20 Pro are Xiaomi’s latest launches in the India market, starting at a price of Rs. 21,999 and Rs. 27,999 respectively. This makes the K20 duo the most expensive Redmi phones in the market. While the Redmi K20 Pro price in India has been pretty well received, its more affordable sibling has been the caught in a bit of storm about its price tag, forcing Xiaomi to speak up on the issue and India head Manu Jain even penned an open letter on the subject.

 

 

“For a premium series, like the [Redmi] K-series that we are launching today, we are kind of looking at a different model here where these will not have ad-supported monetisation,” Anuj Sharma, Head Of Marketing, Xiaomi India told reporters at the sidelines of the Redmi k20 and Redmi k20 pro launch in New Delhi on Wednesday.

 

Before everybody jumps on this particular question, I think, a lot of times, it has been misunderstood, this whole thing, because we say we monetise our OS, which is true, and the first product we built was the OS. And we monetise it in hundreds of ways — we have Mi Music, we have Mi Video, many other things. And we basically pay for content, we pay for a lot of these services, right? Like we also have to pay, right? We have Mi Pay, our UPI platform. And we monetise many of them.”

 

“A large number of brands basically do this — almost everybody does this, right, in some form or the other, right… almost everybody who does some form of monetisation. Just because we’ve openly spoken about it is why basically people come and pounce upon us.”

 

Redmi K20 specification:

  • Display: 6.39-inch
  • Rear Camera: 48-megapixel + 8-megapixel + 13-megapixel
  • Battery Capacity: 4000mAh
  • Processor: Qualcomm Snapdragon 730
  • RAM: 6GB
  • OS: Android Pie
  • Storage: 64GB
  • Resolution: 1080×2340 pixels

Redmi K20 Pro specification:

  • Display: 6.39-inch
  • Rear Camera: 48-megapixel + 8-megapixel + 13-megapixel
  • Battery Capacity: 4000mAh
  • Front Camera: 20-megapixel
  • Storage: 64GB

 

Conclusion: Redmi K20 and Redmi K20 Pro indeed don’t show ads in sure places where other Xiaomi phones do, but notification spam from apps like Mi Music and Mi Video is still something some users might find issue with. No less than that problem is easier to solve by disabling notifications from the offending apps.

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Er Md Tanweer Alam

Er Md Tanweer Alam

Er Md Tanweer Alam, He is an eminent Computer Technology Researcher, and is an active contributor to online user communities revolving around Computer Technology. He has presented many training, seminar and workshop programs on Ethical Hacking, Programming Languages, Software Development, Web Designing and Devlopment, Android Application Devlopment, Game Devlopment, Latest Technology, Career Solution, Human Training at various schools, colleges and companies. He has also developed many websites and softwares for schools, colleges, and companies according to their requirements. He is a B.Tech Graduate in Computer Science and Engineering. He is a Software Engineer, Certified Programmer, Networking Expert and Computer Information Security Expert and Ethical Hacker, Certified Trainer and Educator helping companies, schools, colleges and students more effectively to improve Computers and Technology. Apart from work, he loves learning new things.

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